It has been a week since our most recent DM initiative, and I wanted to share the results. The concept was called "Lets Connect!" and was designed by award winning design house Hans Design (www.hansdesign.com). The purpose was acquisition and education. The form factor was a oversized postcard piece with a double fold over flap holding a diecut Iphone which featured a mobile enabled QR code. The die cut iphone was a magnet which was to serve as the leave behind (business card).
We also used a process called 3d-UV which was used to create a glass like surface on the iphone as well as produce braille dots which were overlayed on the corresponding words MOBILIZE, PERSONALIZE and SOCIALIZE!
Web traffic increase (%) for the week of Dec 7th:
Unique Visitors: 235%
Page Views: 257%
Quotes Requests from New Customers: 4
Conversation/Education with Current customers greater than 20 minutes: 11
Mobile QR scans: 27 (indicating mostly new visitors)
Dollar Value of quotes from during week of Dec 7th: $86,521
Retail Cost of Production including postage: $6200.00
Estimated Close Rate: 20%
Estimated ROI: (Gains - cost/cost) = 179%